Work

Case studies & projects

A selection of content design work from my time at Back Market and beyond — covering help content, voice & tone, content operations, and AI-assisted workflows.

Voice & tone · Content strategy

Rewriting Back Market's careers site

A full rewrite of Back Market's careers site for a global audience — shifting tone from party-culture to inclusive, and writing the DEI page from scratch.

Content ops · Cross-functional

Cleaning up the seller support center

A six-month project to audit and rewrite 340 help articles across three markets, coordinating 15 stakeholders and building an AI tool to scale the work.

UX writing · AI

Other projects

My UX Content Collective certification final project, plus work on Back Market's first seller-facing AI agent.